Thursday, June 14, 2012

Can you love a publishing company? I might.

As I read Columbine, I made sure to check out every part of the book because there was so much added information.  I flipped to the last page and found this description of Twelve the company that published Columbine.

Mission Statement

Twelve was established in August 2005 with the objective of publishing no more than twelve books each year. We strive to publish the singular book, by authors who have a unique perspective and compelling authority. Works that explain our culture; that illuminate, inspire, provoke, and entertain. We seek to establish communities of conversation surrounding our books. Talented authors deserve attention not only from publishers, but from readers as well. To sell the book is only the beginning of our mission. To build avid audiences of readers who are enriched by these works–that is our ultimate purpose.

12 Things To Remember about TWELVE

  1. Each book will enliven the national conversation.
  2. Each book will be singular in voice, authority, or subject matter.
  3. Each book will be carefully edited, designed, and produced.
  4. Each book will have a month-long launch in which it is the imprint’s sole focus.
  5. Each book will be nationally advertised.
  6. Each book will have a national publicity campaign.
  7. Each book will have a digital strategy.
  8. Each book will be worthy of the attention of discerning book reviewers.
  9. Each book will have the potential to sell at least 50,000 copies in its lifetime.
  10. Each book will be marketed and distributed by the Hachette Book Group, the company with the best hit ratio in the American publishing business.
  11. Each book will be promoted well into its paperback life.
  12. Each book will matter.

In a world where there is always more of everything, I am extremely intrigued by their idea of focusing on quality over quantity.  You can bet that I'll be reading more of their books.  (Check out a complete list here.)

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